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Extra info for Brand Packaging May-June 2011
Com Fly nonstop from idea to market. Industrial design, consumer research, and prototyping, to manufacturing and validation—all from one company. Ideas move faster. Inspiration ﬂows from one process to the next. Teams are aligned and working toward one goal. The result is better products made faster than ever before. com integrated solutions in plastics integrated industrial design ® ) | . $ 5 F O O D 3 4 & 2 ) ! , $ B E V E R A G E % 3 | ) ' . H O M E s & - / , $ P E R S O N A L - ! C A R E .
WHY PEANUT M&M'S IS THE DESIGN TO BEAT So, who’s doing it well? Our research provided a very clear answer to this question: Peanut M&M’s. Its packaging consistently outperformed all others on two critical dimensions: overall visibility (the percent of shoppers noting the package) and speed of noting (the percent of shoppers noting the package within two seconds). Peanut M&M’s packaging most consistently broke through the clutter to generate purchase consideration, and it most frequently pre-empted competitors at the shelf (these are metrics that we’ve validated as having a direct connection to sales).
Com 155 Pﬁngsten Road, Suite 205 Deerﬁeld, IL 60015 PRINT & INTERNET ADVERTISING WHERE DESIGN AND STRATEGY MEET BNP Media 155 Pﬁngsten Rd. com (847) 405-4116 REPRINTS Jill L. com Phone: (248) 244-8264 Fax: (248) 283-6528 SENIOR DEVELOPMENT MANAGER Senna M. com (248) 244-6499 MAY/JUN11 Wow Is Part Of The Package. Products that stand out sell out. How distinctly your packaging engages the senses of consumers is critical. The way it looks, feels and even smells are fundamentals of a dynamic brand.