By National Academy of Engineering, Committee on Public Understanding of Engineering Messages
Can the USA proceed to guide the area in innovation? the reply may perhaps hinge partially on how good the general public is familiar with engineering, a key component to the 'innovation engine'. A similar quandary is tips on how to inspire youth - relatively ladies and under-represented minorities - to contemplate engineering as a occupation choice. ''Changing the Conversation'' offers actionable thoughts and market-tested messages for proposing a richer, extra confident photo of engineering. This e-book offers and discusses intimately marketplace study approximately what the general public unearths so much beautiful approximately engineering - in addition to what turns the general public off.''Changing the Conversation'' is a crucial device for making improvements to the general public picture of engineering and outreach efforts with regards to engineering. it is going to be utilized by engineers in expert and educational settings together with casual studying environments (such as museums and technology centers), engineering colleges, nationwide engineering societies, technology-based organizations that help schooling and different outreach to high schools and groups, and federal and nation enterprises and labs that do or advertise engineering, expertise, and technology.
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Additional info for Changing the Conversation: Messages for Improving Public Understanding of Engineering
Appendix Table 2-26. xls. (September 18, 2007) Copyright © National Academy of Sciences. All rights reserved. html Introduction 35 NSF. 2006b. Science and engineering indicators 2006, Figure 3-26. htm#c3s1l11. (January 4, 2008) PCAST (President’s Council of Advisors on Science and Technology). 2004. Sustaining the Nation’s Innovation Ecosystem: Maintaining the Strength of Our Science and Engineering Capabilities. pdf. , C. Graham, N. Pothecary, and F. Rasul. 2007. Increasing response rates amongst black and minority ethnic and seldom heard groups: A review of the literature relevant to the National Acute Patients’ Survey.
One approach for gathering this kind of information would be a longitudinal study, combined with “dipstick” surveys before, during, and after the deployment of new messages. Such a study could determine the extent to which the public recognizes the new messages or associates certain key words, such as creativity, with engineering, and it could probe students for how messages are influencing their views about career and college choice. Less direct evidence of impact might be obtained by tracking changes in responses to periodic national surveys, such as those on professional prestige conducted by Harris Interactive; commissioning new surveys, for example, of high school students views about engineering; or analyzing factors leading to changes in enrollments in engineering schools.
Globalstrategygroup. com), a market research company. Communications Audit Developing a vision for new messages requires knowledge of past and current efforts. org). The results of the audit, described below, were discussed with the project committee and used to inform plans for qualitative and quantitative research. The audit confirmed much of what had been reported in Raising Public Awareness of Engineering (NAE, 2002). • Ad hoc efforts. Up to now, engineering outreach and message development have been mostly ad hoc.