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By Harrington, H. James; Lewis, Robert

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Perhaps you have a personal illustration of random communication events happening in your own family or circle of friends. For our purposes, we discuss the more common organizational directions: downward, upward, and lateral. Downward Communication Downward communication refers to the need for upper management to communicate clearly to lower management. Upper management has not always been good at doing this. In fact, upper management has often been horrible at communicating effectively to their management down line, relying on memos and reports.

The receiver or audience receives the message from the sender and seeks to understand it. Decoding is the process of understanding the information, ideas, and feelings of the message. Because all persons have different life experiences and different filters, perfect communication is a practical impossibility. Hence, the need arises for feedback to check for accuracy in communication and to error-proof communication. In feedback, the receiver reencodes the message in his or her own words and sends it back to the sender.

Is your company efficient, effective, and adaptable? If it is not involved in lifelong learning, then it is not. Lifelong learning is necessary to stay in business in a world that is learning as fast as ours is learning. This is true in regard to two aspects: • Knowing what the new normal is in our field • Developing the willingness and motivation to change as an organization First, learning involves knowing the new normal. Department managers and C-level management must keep up with the world and what Good Talk, More Money • 19 is happening.

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